Human Stories Colection

Toyota Paris 2024 Olympics “Start Your Impossible”

Athelete-Driven Stories

"Love Conquers All"

"Send Off"

"Together Wins"

Bristol Myers Squibb “My Journey”

2020 Unscripted Patient Stories

Our goal was to share unscripted stories with an authentic voice about the Multiple Myeloma, an incurable form of cancer, though the stories of real patients and their caregivers. Unheard of in regulated pharma, we gave them the platform to share their journeys and their challenges. The series of videos were a powerful center of the Revlimid and Pomalyst websites, where real people and real patients could share and help others.

Bristol Myers Squibb | Unscripted Campaign Case Study (Copy)

"My Journey: Laurie on Pomalyst" (Copy)

"My Journey: Allan's Diagnosis" (Copy)

"My Journey: Julie's Treatment Plan" (Copy)

"My Journey: Thomas on Relapse" (Copy)

Bristol Myers Squibb | Revlimid MyMoments Support Program (Copy)

Nelson George - Documentary Director Profile (Copy)

Unstaged DVF | Annie of St. Vincent interview (Copy)

Moments with John Legend & Questlove (Copy)

Moments with Sugarland (Copy)

Arcade Fire Intimate Warm Up "My Body Is A Cage" (Copy)

Amex Unstaged Duran Duran YouTube Homepage Takeover (Copy)

AMEX "UNSTAGED" Music + Fashion

Artist Profiles

American Express has a strong history supporting artists and creating content around them. Their UNSTAGED program was an innovative series featuring music and fashion shows streamed live via YouTube. The program paired a live concert or event experience with a programmed content and streamed it all live on YouTube for viewers at home, directed by award winning directors including Terry Gilliam, Spike Lee and Kenny Ortega. Each program included a content series of interviews and unexpected moments with the artists released to coincide with event marketing.